emmajane's blog

Membership forms due this week

Campaigning in public for a members-only event is a bit weird. I've had a lot of people congratulate me on my nomination and I have to stop and remind people that I'm not the candidate yet. Right now I'm one of two nominees to be the candidate and it's still up to the members of the Green Party to decide who they want to represent them. Which leads to the inevitable comment, "But I want you to win so that I can vote for you!" and the inevitable response of me handing over a membership kit and telling the friend to join the party so that they can vote for me.

Time is running out. If you want to make sure you can vote for me in the next federal election you need to:

Numbers are good

You know my dirty little secret: I like numbers and data and measuring things. The census debacle has been jaw dropping for me. Let me give you a little back drop on the whole thing:

Kit Metrics

Do you love numbers and data as much as me? You're going to love this little tid-bit if you do. Remember how I told you that the kits have a button pinned onto them, right? Brace yourself, this one's a doozy: based on the location of the double piercing on the sheet of paper that's left from the pin I can track where (or when) I gave away the kit. This week's kits: top row of the membership form.

Now I know it's a silly thing to do. ... it's the membership that's important. Right? Not what day the form was given out. Sheesh. But think of the implications. Using little tags like this you can actually measure the reaction to every action that you take and adjust future messages to elicit more of the desired responses. In other words: it can make you more effective at communicating with your intended audience. It's like the power of Air Miles but used for good.

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