Updated Links
Bruce Power has updated their letter to the Sierra Club to include a direct link to the report they are referencing. If you're reading along at home the Environmental Assessment Reports are available from the Bruce A Restart mini-site. The specific documents that are referenced are:
Did You Write a Letter?
In doing some research for the blog post that I'm still writing I called the Sierra Club of Ontario and chatted with their Chapter Director, Dan McDermott. He's going to follow up with the national executive director. But in the mean time, here's sharing a little weirdness with you too.
Asking Questions About Nuclear Waste
This was supposed to be a quick little blog post that I threw together before getting on with the work that was on my plate for this afternoon. Three phone calls and four conversations later I'm further behind than when I started. Here's sort of how my afternoon went.
Membership forms due this week
Campaigning in public for a members-only event is a bit weird. I've had a lot of people congratulate me on my nomination and I have to stop and remind people that I'm not the candidate yet. Right now I'm one of two nominees to be the candidate and it's still up to the members of the Green Party to decide who they want to represent them. Which leads to the inevitable comment, "But I want you to win so that I can vote for you!" and the inevitable response of me handing over a membership kit and telling the friend to join the party so that they can vote for me.
Time is running out. If you want to make sure you can vote for me in the next federal election you need to:
Numbers are good
You know my dirty little secret: I like numbers and data and measuring things. The census debacle has been jaw dropping for me. Let me give you a little back drop on the whole thing:
Kit Metrics
Do you love numbers and data as much as me? You're going to love this little tid-bit if you do. Remember how I told you that the kits have a button pinned onto them, right? Brace yourself, this one's a doozy: based on the location of the double piercing on the sheet of paper that's left from the pin I can track where (or when) I gave away the kit. This week's kits: top row of the membership form.
Now I know it's a silly thing to do. ... it's the membership that's important. Right? Not what day the form was given out. Sheesh. But think of the implications. Using little tags like this you can actually measure the reaction to every action that you take and adjust future messages to elicit more of the desired responses. In other words: it can make you more effective at communicating with your intended audience. It's like the power of Air Miles but used for good.
The Sign-up Kit
Today I met with a friend for lunch. (The Ultimate Grilled Cheese sandwich at the Bean Cellar really is ultimate.) We talked about Facebook and online communities and the environment and marketing and Web sites and just about everything. Then, feeling almost guilty, I told him I was trying to become the next federal Green Party candidate and presented The Sign-up Kit.
This is the kit in all its glory: membership form, save the date card, button, envelope ... and as a flourish of "no turning back now" I added the stamp to the envelope as part of the presentation. I think by the end of lunch he'd talked himself into the membership. I'll know for sure on August 17th at the nomination meeting.
Making Buttons
One of the amazing birthday presents that I got this year was a kit from Badge-a-minit to make 1.25" buttons. I was inexplicably excited about it. But immediately drew a blank of what to put on my buttons.
Skip ahead nearly two months.
Tonight was the first Green Party meeting where myself and the other nominee (Lynn Morgan) were asked to speak about why we decided to become politicians. I'm one of those crazy process people who wishes that more people would care about politics. I wish more people would vote. And I wish more people would pay attention to the decisions other people make that affect everyones' lives. I get excited when I can make a difference in someone's life---when I can enable them to find their own voice and participate in their chosen community.
SEO: Plug your nose and get stuck in
This week I am almost completely consumed by search engine optimization. It's the topic for chapter in my new book on building Drupal Web sites and the topic for an SEO class that I'm teaching at the beginning of August. I've been comparing search results for phrases like "php drupal" and "php drupal help." I've been obsessing over click through rates and conversion rates and I've been studying the competition. And then I got side tracked. Using the little built-in Firefox Google search (so that Mozilla could get a few fractions of a cent from my search) I looked up the following terms:
If we do a little comparison against these four terms we'll see most people use the term "software" with occasional forays into "program" most people have been using the term "software" and that the most popular regions for any combination of these terms are from India, South Africa, New Zealand and the UK. GIMP ranks well in all four search phrases, but only the first link yields a top-ten result for Inkscape. What's up Inkscape? Why aren't you top ten how can we make you do better? SEO to the rescue. Before you get covered in hives and think that SEO is just for marketing wonks let's take a look at how all projects, products and businesses can benefit from a little bit of site optimization.
Green Folk on July 24th
It's GreenFolk with James Gordon!
Saturday July 24th at Dr. Milne Conservation Park in Paisley, Ontario
Song writing workshop at 4PM
BBQ at 5:30PM
Live Performance at 7PM
Admission by donation to the Grey-Bruce Owen Sound Greens at the door.
I hope to see you there!




