Do you love numbers and data as much as me? You're going to love this little tid-bit if you do. Remember how I told you that the kits have a button pinned onto them, right? Brace yourself, this one's a doozy: based on the location of the double piercing on the sheet of paper that's left from the pin I can track where (or when) I gave away the kit. This week's kits: top row of the membership form.
Now I know it's a silly thing to do. ... it's the membership that's important. Right? Not what day the form was given out. Sheesh. But think of the implications. Using little tags like this you can actually measure the reaction to every action that you take and adjust future messages to elicit more of the desired responses. In other words: it can make you more effective at communicating with your intended audience. It's like the power of Air Miles but used for good.
