Today I met with a friend for lunch. (The Ultimate Grilled Cheese sandwich at the Bean Cellar really is ultimate.) We talked about Facebook and online communities and the environment and marketing and Web sites and just about everything. Then, feeling almost guilty, I told him I was trying to become the next federal Green Party candidate and presented The Sign-up Kit.
This is the kit in all its glory: membership form, save the date card, button, envelope ... and as a flourish of "no turning back now" I added the stamp to the envelope as part of the presentation. I think by the end of lunch he'd talked himself into the membership. I'll know for sure on August 17th at the nomination meeting.
I love kits. I never seem to actually finish my crafty kits the way they were intended to be used. But I love that when you get a kit you're getting an idea from start to finish. (Lynda actually makes her kits from start to finish. This is a novel concept to me.) Kits are really concrete and really actionable: using only the stuff in this bag--make something. A Sign-up Kit with an envelope and a stamp doesn't say, "lose me under the un-paid bills and then throw me in the recycle bin sometime next year." It says, "Fill me out and put me in the mail!" Not fulfilling the destiny of the kit is like wasting a stamp. Practically unbearable. Could it be more satisfying to drop the completed form in the mail? I think not.
